Simba Earth Apex Mattress

Apex Mattress Highlights

• Luxurious nature & techThe stunning combination of some of Nature’s finest materials & innovative tech.
• Plush cushioningA blend of luxurious cashgora goat wool, soft silk and British wool supports ultimate comfort and assists heat dissipation.
• Lasting comfortResilient Hampshire wool encourages lasting comfort and shape retention through the lifespan of the mattress.
• Top-of-range pressure reliefThe highest spring count of the Earth range, designed to provide our most tailored support and limit motion transfer.

• CoreMax™ sprung baseA reinforced base comprising up to 1,000 zoned, barrel springs is designed to enhance edge-to-edge support that mirrors your body shape.
• Silky, smooth coverPlant-derived viscose and invisible tufting provides a soft, premium sleep surface.
• Parts handcrafted in the UKIn Hampshire, by experienced craftsmen and women. From beginning to end.
• Simba recycling availableSuitable for recycling via our collection service or specialist providers.

Exceptional natural materials

Luxury. By Nature.

The Apex is designed to offer the sort of cloud-like cushioning that helps you relax the minute you lie on it.

Our engineers wanted to create a sensation of being very gently hugged, at the perfect temperature. They found the answer in Nature: first, luxuriouscashgora wool, which is thought to be as soft and breathable as cashmere but produces a more durable yarn; it comes from the Cashgora goat, which helpfully sheds its coat naturally every Spring. Next upsilk: irresistibly smooth but also one of the strongest natural fabrics on the planet. Together they’re designed to offer sublime cushioning and fresher sleep.

But we also wanted the Apex to feel as blissful throughout its life as it does on Day 1. Step forwardHampshire wool; like all wool it’s renowned for its breathability and is valued for its resilience and durability.

BODY ALIGNED SUPPORT

CoreMax™ sprung base

Few people know more about springs than our mattress experts. So when they told us they’d discovered a new, even better sprung base design, we were all ears.

The CoreMax™ base is cleverly designed to provide softness at initial touch, but complete body support when you lie down; it features up to 1,000 high carbon steel pocketed springs in seven different zones of firmness to match the needs of the different parts of your body – plus it’s reinforced by a steel frame to minimise roll off at the sides.

The result? Cushioned pressure relief and body aligned support. From side to side, top to bottom.

GIGANTIC SPRING COUNT

Designed for superb support.

Best-in-range
Support
Best-in-range
breathability
Limits
motion transfer

Our ingenious Aerocoil® spring is our own, patented design, and we decided to feature a whopping 5,700 of them in the sublime Apex. Because the way we see it, more springs equals more support and more breathability. For a better night’s sleep.

A layer of up to 1,900 titanium alloy, Aerocoil® micro springs nestle in the upper part of the mattress. They’re pocketed and conical; you can’t feel them, but they compress gently in response to your body as it moves, encouraging responsive support and limiting motion transfer.

But two further layers of Aerocoils® sit further down through the mattress, where they help provide crucial extra support for heavier bits like hips and shoulders, while encouraging the flow of fresh air through the mattress.

WHERE TECH MEETS TRADITION

Parts handcrafted by experts.

Our Earth mattresses start life on the Hampshire Downs, not in factories. Because that’s the home of the clever sheep who produce that unique Hampshire wool.

The factory where our experienced craftsmen and women work their magic is in Hampshire too. And although we might use high tech machines to give us the precise measurements and weights for every layer, it’s these highly skilled teams who guide the layers into place, fill and close the mattress - not too tight, not too loose; it’s a gentle art that requires lots of care and experience to do properly.

An exceptional craft, for an exceptional mattress.